THE PROJECT
Un sito di design
The new 90x100Ferro website is custom-made, just like the personalized products crafted by the skilled artisans in their workshop.
We focused on highlighting the products and their fascinating features. In a sense, the website is tactile: images of the ironworking process showcase ideas taking shape and becoming tangible. The site reflects the dedication involved in each step of production, ultimately revealing the beauty and uniqueness of every individual piece.
This time, we felt a bit like artisans ourselves, transforming concepts into digital space.
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Take life lightly, for lightness is not superficiality, but soaring above things, not having burdens on the heart.
- Italo Calvino
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