Agugiaro & Figna Packaging Le Sinfonie

Agugiaro & Figna, one of Italy’s leading milling companies for soft wheat, entrusted Pindarica with creating the identity for a new product line. This highly natural flour, rich in fiber and protein, is perfect for artisanal production of cookies, croissants, and leavened products. The name “Semina – Spremuta di grano” was chosen to convey values of authenticity, future promise, and the wholesome bounty of the earth and mankind.

The packaging design aligns with the product’s premium positioning: a deep blue representing the evening sky and gold symbolizing the sun and wheat, the essential ingredient, visible also at the bottom of the pack. The gold line illustration adds a sense of “high craftsmanship,” appealing to the professional target audience for which this exceptional flour is intended.