BettER, FastER, StrongER… Rubber.

Eurorubber commissioned Pindarica to create a multi-subject campaign for the Plast of Milan – one of the world’s most important fairs for the plastic and rubber industry – and for their company profile. Eurorubber produces rubber compounds for many major industrial sectors, developing customized solutions tailored to their clients’ process requirements.

For the occasion, a new payoff was conceived: “Better Faster Stronger – Rubber.”

In addition to referencing a great Daft Punk song, it highlights some of Eurorubber’s strengths: high product quality, constant innovation, and prompt responsiveness. The font used in the suffix -ER, which in English denotes superlatives, was extracted from the corporate brand and inserted into the adjectives (BettER, FastER, StrongER). This creates a virtuous overlap between the expressed quality (better, stronger, faster) and the company’s values. By affinity, the word “Rubber” itself sounds like a superlative: as if Eurorubber’s rubber is “more rubber.”

For the visual aspect, we chose images representing athletes at the moment before their performance: scenes charged with pathos. This emphasizes that Eurorubber supports its clients throughout the entire process to the realization of the final product, enabling them to achieve great performance. Thanks to Eurorubber, clients can – symbolically – hit like a boxer or dance like a ballerina.

Don’t “mix” with the crowd: for your communication needs, call Pindarica.