THE PROJECT
Darwin in the workshop
Sicam chose Pindarica to launch two new products. Founded in 1975, the company specializes in the production of tire changers, wheel balancers, and tire service equipment, and holds a prominent position among the world’s leading manufacturers of equipment for tire shops and automotive workshops.
Touching on “sacred monsters” is always a delicate operation because there is a risk of undermining the characteristics that have made them successful over the years. Therefore, the update of the SBM Wave 5 wheel balancer and the Falco Evo 620S tire changer was not intended to be a revolution but rather an evolution.
What does evolution mean? To understand this, we started with the dictionary definition: “transformation, development, improvement, growth.” All these words, through our balancers and tire changers, become concrete in practice.
Thus, SBM WAVE 5 and FALCO EVO 620S become synonymous with evolution.
CLIENT
Sicam
SERVICES
TOOLS
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
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Pindarica is registered in the special section "Cultural and Creative Enterprises (CCI)" of the Company Register