Don’t accept parts from strangers

Remember when you were told that it’s not safe to accept candies from strangers? Remember the terrified look on your face at the thought of having eaten who-knows-what? This look is the basis of the new advertising campaign for original Kohler spare parts, one of the world’s leading manufacturers of diesel engines in the construction, agricultural, industrial, and marine sectors.

The campaign’s concept is clear and concise: trust only Kohler-branded parts, a safe, reliable, and quality brand. Otherwise, the consequences could be… scary! Just two oil filters and a drive belt are enough to form a shocked face, reminiscent of a classic emoticon (😧). The same expression that appears on the face of those who choose non-original spare parts.

The moral of the story? Don’t choose who-knows-what…
Only originals: Kohler spare parts and Pindarica campaigns 😉