E-COMMERCE

THE PROJECT

EMILIA WINE

Emilia Wine, with 1,500 hectares of vineyards, over 700 contributing members, and producing more than two million bottles annually, is among Italy’s most significant wine producers. They entrusted Pindarica with the development of their online store, receiving comprehensive support. From graphic design to product listings, photography to packaging solutions, and even logistics contracts with couriers, we started from scratch and enabled the Consortium to start selling online in just a few months.

CLIENT

Emilia Wine

SERVICES

TOOLS

Wordpress, WooCommerce, Server Linux, HTML5, CSS, Javascript

Visit website

3 Wineries in One Store

Emilia Wine originates from the merger
of three historic wineries located in Arceto, Correggio, and Prato, in the province of Reggio Emilia.
That’s why the visual development of the website focuses on the idea of the “triangle,” symbolizing this fusion, alternated in various ways: cuts, photo compositions, and transparencies.

Correggio

Arceto

Prato di
Correggio

Categories
& Pairings

The product search has been designed to follow logical paths and the different needs of our “personas”: for example, based on the type of wine, pairing options, and even the tasting moment.

Product pages
and icons

The product page is the most important part of the store, the one that helps you decide whether or not to add that particular wine to your cart. The challenge was to create a content-rich card, visually appealing and easy to read. Custom-designed icons helped us better organize the information, achieving our goal.

Aspetto

Note
olfattive

Sapore

Servizio

Origine

Photo Shoot

To ensure effectiveness and visual coherence, we set up a photo shoot that highlighted every aspect of the product: from the packaging to the actual wine, showcasing its nuances of color in the most appropriate glass.