From Sri Lanka, to race through the markets

In January 2021, Ferentino Tyre Corporation (Pvt) Limited, the largest tire manufacturer in South Asia, opened its doors. This venture is part of a broader project: the country’s government has designated the capital, Colombo, as a special economic zone with the declared goal of transforming it into the Dubai of Southeast Asia. Within this context, Onyx Group, after acquiring and revitalizing Marangoni Industrial Tyres in the industrial tire sector, has forcefully entered the passenger tire market with Ferentino Tyre, a new brand aiming to conquer the global stage.

Pindarica, already chosen by Onyx, was responsible for creating the Ferentino Tyres brand and ensuring its protection at an international level.