A Group revolution

Pindarica has revolutionized the communication strategy for the Saviola Group in recent years. Among the top 300 industrial companies in Italy, Saviola is the world’s leading recycler of wood waste and a pioneer in the field of the circular economy. Thanks to our support, the Group received the prestigious “Company to Watch 2016” award from Cerved, one of the leading rating agencies in Europe, with the following motivation: “Marketing activities in service of the brand with a highly curated website.”

CLIENT

GRUPPO SAVIOLA

SERVICES

TOOLS

Wordpress, CSS, Javascript, Cloudflare, Adobe Photoshop, Adobe Illustrator, Adobe Indesign

Advertising

The heart of the Saviola Group beats for the Environment, through eco-sustainability and the ethics of recycling. Here is the campaign that promotes the Saviola Ecological Panel, the only particleboard in the world made 100% from recycled wood. The results are evident: 10,000 trees saved every day and 1.5 million tons of reclaimed wood processed every year.

Company profile

An elegant Company Profile that accounts for the values and adoption of a new organizational model centered, instead of on companies, on the Group’s business units: wood, chemicals, and furniture (to which the biosciences division is now added).

Circular video

The wood cycle is virtually endless: once aged, furniture returns to being waste and can be reintroduced into the recovery process, making it new once again.

“Parking Disc”

This concept of the “cycle,” in addition to a two-minute video with hand-drawn illustrations, was extended to two physical tools: a large panel that ran along a wall in the exhibition area at Fuori Salone and a fantastic “parking disc” made of recycled paper that was a hit among visitors.

Fuorisalone 2018

Trade Show Setup
and Corporate Presentation

This year, Pindarica once again managed the participation of the Saviola Group at the Fuori Salone – also known as Milan Design Week. The location, enhanced with graphics and presentations designed by Pindarica for industry professionals, was a very cool structure at the heart of the event.

A gateway
to four worlds

The new step in web marketing is to verticalize communication. A corporate site that embodies the Group’s core values, alongside vertical sites dedicated to each business unit’s offerings.

The site has two primary objectives: to communicate a cohesive Group identity in values and content, and to streamline access to offerings, designed as a service tool for the sales department and customers alike.

Chemistry

Wood

Furniture

Biosciences

The large photos highlighting the values and excellences of the group, the extensive menu serving as a navigation map, and the large stylized icons guiding us through the business unit sites to the product we are looking for…

The result is a communication system that diverges significantly from the traditional norms of a large industrial group, demonstrating that even today, over 60 years since its foundation, Gruppo Saviola remains one step ahead.