Hurry up, hurry up!

Pindarica won the competition to create the brand and coordinated image for the Reggio Emilia Mobility Agency, the entity that manages the local public transport service (previously performed by ACT). The values of sustainable mobility and the territory are represented by the stylization of a wildflower typical of the Emilian countryside. The “soffione,” or more correctly “dandelion,” is not only a green symbol but also expresses a perfect metaphor: its seeds attached to the center of the flower are mobile, free, and light, just like the passengers who use public transport.

Along with the brand, we designed entrance badges, letterheads, business cards, folders, PowerPoint presentation templates, and email signatures. All tools were defined in a comprehensive manual with brand guidelines to always know how to… move.