Kastania wins the Packaging Design Award

On the opening day of Marca by BolognaFiere, the international trade fair dedicated to private label products, we received some news that fills us with pride.
The packaging solution for Kastania, created by Pindarica, has been awarded for “its ability to combine packaging with innovation and design excellence.”

The ADI Packaging Design Award is given to projects that demonstrate a love for detail, refinement, creativity, and innovation: characteristics of Italian design that also shine through in the packaging sector.
Kastania is a new line of supplements that combines active ingredients derived from chestnut tannin and inulin extracted from chicory. It is a project we are very attached to, as we have been involved from the very beginning: market research, brand development (naming, logo, payoff), defining product families, and finally, designing the packaging and PoP material.

Witnessing the product’s success in the mass retail channel is already an immense satisfaction for us. Those who know us are aware that we usually focus on our daily work and don’t spend too much time congratulating ourselves on what we do. But sometimes, especially when the recognition is as significant and unexpected as in this case, it’s nice to pause for a moment and say… “We are fortunate: they noticed that we put our hearts into it!” 😉