I Get What I Need.
When I Need it.

Pindarica has developed a global brand campaign for Kohler Engines, one of the leading players in the diesel engine sector up to 100kW, with 2,000 employees and a global presence. The campaign is multi-themed to cover key business segments the company serves: Agriculture, Construction, Generators, and Marine.

CLIENT

KOHLER Power

SERVICES

TOOLS

Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe After Effect, Adobe Premier

Watch the video

The concept
Visual & Copy

The campaign’s core theme revolves around Kohler Engines’ closeness to individuals who take their work or passion seriously—those who are discerning, know what they need and when they need it, and require reliable answers. Each version of the campaign features the silhouette of a man seen from behind, captured in a moment of pause during his activity, discernible through details of his clothing. Within the figure’s contours, we see a powerful image of his work, his passion, his daily life, across four different scenarios: a farm field, a construction site, an event stage, and the open sea. The consistent claim voiced by these individuals is: “I get what I need. When I need it.” If it’s powered by Kohler Engines, they can rest assured.

The video
Like True Detective

The video literally brings the recently launched corporate communication campaign to life. The moment of pause where we saw the farmer is enriched with details: we see him taking off his hat, wiping his forehead, removing his gloves. His silhouette fills with life in the fields: work is part of him, just as Kohler is part of his work. The aesthetic mood we’ve chosen is a nod (not so subtle) to the opening sequence of a famous American TV series that’s particularly appreciated by the Pindarica team… 😉

“I can’t say the job made me this way. More like me being this way made me right for the job.
Detective Rust Cohle”