Like Trees

During a difficult period caused by the spread of Covid, many businesses have understandably chosen silence. Others, like Gruppo Saviola, recognized that communication could play a crucial role in instilling a necessary message of hope and renewal in people’s hearts during such a dramatic moment. The campaign, conceived and executed by Pindarica, was featured in national newspapers (Corriere della Sera, Quotidiano Nazionale – il Resto del Carlino) and on the Group’s social media channels.

CLIENT

Gruppo Saviola

SERVICES

Stories of trees
that made it

We started from there, from the trees, the same ones that Saviola saves every day through its activities related to the circular economy. We collected three small, great stories of trees that, despite wars, bombs, and floods – and even while bearing painful wounds – have managed to resist and regenerate.
An example of poetic and delicate storytelling that, thanks to light copy and watercolor-like visuals, reminds us that “together we will make it, as we have always done in difficult times.”