MARANGONI.COM

Pindarica has developed the new corporate website for Marangoni, one of the leading global players in the retreaded tire sector, with 1,500 employees and a presence in 100 countries through production facilities and commercial offices. The analysis and design work aimed ambitiously to communicate the organization’s vast and structured nature in the simplest manner, consolidating a complex offering that had over time led to the proliferation of mini-sites and side projects into four key business units: Retreading Systems, New Tyre Machinery, Tyres Division, and Technical Compounding.

CLIENT

Marangoni

SERVICES

TOOLS

Wordpress, Server Linux, HTML5, Cloudflare, CSS, Javascript

Visit website

Wireframe

Visual identity

Primary color

R0 G0 B77

Primary color

R244 G152 B90

Secondary color

R239 G239 B239

Image editing style

Until the icons

Color palette, font set, icon set: a unified and coherent visual language to represent the business units, features, and strengths of the company.

Marangoni, You

Given its corporate nature, it was essential to give ample space to the brand’s core values: the 70 years of history, the numbers, the performance of innovative technologies like Ringtread, the positive ecological aspects related to retreading, and the “Marangoni, You” philosophy – the particular type of direct and personal approach that Marangoni reserves for its various partners. Even very different figures (retreaders, tire dealers, fleet managers, special tire manufacturers, technical offices researching materials with special technical characteristics) find their own dedicated space on the site, presented in an integrated context.