Milantractor: Generators of Energy

Pindarica designed and developed the new website for MT Milantractor, the Italian leader in energy generation solutions: generators, transformer cabins, lighting towers, power plants, and more. A meticulous task of importing products from the company’s management system was undertaken. As a result, Milantractor’s offerings are now easily browsable online.

Using filters similar to those found in e-commerce—thanks to the WooCommerce module of WordPress—users can navigate through the products based on their condition (new, used, rental) and technical characteristics (power, voltage, frequency). Interesting products can be compared and added to a quote list, which is sent directly to the responsible sales technician. For users who wish to submit a more detailed request, we created the Energy Finder: a graphical questionnaire that, through a series of conditional logic questions and answers, helps users to more fully and accurately express their needs. This allows the Milantractor technician to contact them with a tailored solution, saving time… and energy!