Next Hydraulics: feet on the ground

Pindarica has created a series of multi-subject advertising campaigns for Next Hydraulics, an Italian manufacturer of single-arm cranes for light vehicles that exports worldwide. Among the products offered by the company is Maxistab, an “additional stabilizer.” This is essentially an extra foot that mounts on a vehicle equipped with a crane, designed to anchor the vehicle to the ground when the crane arm is in action, preventing it from tipping over. As usual for this brand, the campaign is muscular and ironic. The vehicle with the crane is loading a boat… it’s easy to lose balance and end up in the water. But with Maxistab, there’s no danger: you’ll always have your feet on the ground.