THE PROJECT

Ringtread spliceless is better

Pindarica created the new advertising campaign for Ringtread, a flagship product of Marangoni, one of the leading global companies in the retreaded tire sector. The campaign subtly compares two retreading techniques. The traditional strip system involves a joint on the tread, which can be a potential weak point for the tire. In the Ringtread system, this joint does not exist because the tread is already an ideal ring, ensuring perfect adhesion and excellent performance even in the long term. The chain about to “open” at the joint visually represents this concept simply: “Spliceless is better”.