THE PROJECT

Detto fatto! Sicam

Bosch Group selects Pindarica for an international print campaign dedicated to Sicam, an entirely Italian company that has earned a prominent place among the world’s leading manufacturers of equipment for tire shops and garages. The concept revolves around a classic copyhead that communicates ease of use and speed. If you use a Falco Evo tire changer and a customer walks into your workshop with a request, you can fulfill it in record time. The campaign was produced in four languages: English, Spanish, French, and Italian.