Copywriting feels right at home

Smeg, a global leader in home design and technology, has chosen Pindarica for the creation of their press releases.

Pindarica handles the drafting of press releases for new collections and products to be launched on the market. We narrate the technological innovation and stylistic research that the brand embodies in each product: evocative texts that also account for technical features, thus effectively conveying the profile and richness of each item.

In addition to the comprehensive and detailed text of the press releases, we also prepare shorter versions (microcopy) to be used in different contexts: news for the corporate website, claims for various social media channels, and bespoke compositions for product pages.

For instance, we have written about the limited editions of the iconic FAB refrigerator, large kitchen appliances (such as induction cooktops, ovens, and range hoods), and lines of small appliances ranging from coffee machines to blenders.