When ecology meets design.

Pindarica managed Gruppo Saviola’s presence at Expo Sicam, the international trade fair for components, semi-finished products, and accessories for the furniture industry.

Instead of constructing complete environments, we decided to focus on “emptiness,” highlighting the panel as the star of the stand. The different applications of the product were presented in a “real” context, recreated through die-cut stickers representing classic household items: a frying pan, a hood, and a microwave oven.

The main claim, “Where Ecology Meets Design,” is the core of Saviola’s daily work: combining ecology with aesthetic performance.

Other slogans were present on the stand, communicating through wordplay: “Simplicity, Convenience, Top Resistance,” where “top” refers to both the kitchen countertop and “top quality.”

For us, working with imagination is always a very (eco)logical solution! 😉