THE PROJECT

With Beissbarth, go beyond the surface

Pindarica was chosen by Bosch Group to promote one of the flagship products of its subsidiary Beissbarth GmbH, a historic German company that manufactures precision diagnostic tools for the Automotive Aftermarket sector used worldwide. In every car, there is a part that you can see, the one everyone can touch, and there is the part behind it. With this very elegant image, we divide the world into two. Those who do not use Beissbarth see what everyone else sees. Those who use Beissbarth go beyond the surface. The campaign was created in four languages: English, Spanish, French, and Italian.