With Coldiretti, we open Bottega

Pindarica, in collaboration with our partner Ierà, has created an advertising campaign for the launch of Bottega Campagna Amica in Reggio Emilia, a project by Coldiretti and Consorzio Agrario. The goal of Bottega Campagna Amica, through a network of retail outlets spread across Italy, is to bring the countryside closer to the city by delivering farmers’ and breeders’ products directly to the citizens’ tables.

What are the store’s strengths compared to other forms of direct purchase? The service, the strategic location, the daily opening, the supply… In other words, convenience. And this is precisely the theme highlighted by the concept, applied across multiple subjects and channels.

In short: who said you have to get your shoes dirty to find the countryside?