Zanasi: we make your marks

Pindarica designed and executed the new institutional campaign for Zanasi, a leader in Italy for 30 years in the field of industrial inkjet marking systems. The brief invited us to think of a concept that emphasizes the true strength of the company: the people who are part of it. People who do not just sell an object, but who address other people to solve their problems. This daily effort is symbolically represented by the visual—a barcode that transforms into a group of people at work—and by the headline: “We make your marks.” A playful and ironic way to describe a message that Zanasi takes very seriously every day.